book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit ┼či publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

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Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

These images show young people because youth is the stage where the self-identity is formed. These projected imaginary situations are based on an encompassing value structure with which the consumer is already familiar. In a sense, Central and Mooraru European countries reacted similarly to this transition from an authoritarian, dictatorial system to a democratic one, but they proceeded to adapt morark to the Western mentality. AdvertisingStorytellingand Storyteller. Although stereotypes are defined as mental representations of individuals, their negative effects are caused mostly by the fact that at the same time they are widespread beliefs among the members of a society.

These symbols must be understood by the majority, therefore it must contain familiar elements. Universitatea din Bucuresticonferentiar universitar dr. The advertising ppublicitate conveys usually in its messages stereotypes intended to be quickly recognized by the public.

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The images resulting from filtering the possessed or received information by the subject in connection with the satisfaction sought or with a required consistency. And trust is a tool of simplifying the reality Balaban,p. Communism was one of moraruu most powerful social philosophies of the past century. The mithycal dimension of the advertising discourse-thesis abstract more.

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Human Needs and Advertising. Additionally, this research aims to identify some patterns of preserving national identity in local commercials either for European brands or for Romanian ones, from different points of view such as topic, linguistic tools, narrative structures, personalities.

Success depends on the interpretative chemistry of the consumption situations plausible imagined interacting with the structures of familiar and accepted values. Journal for the Study of Religions and Ideologies 12 35, Philosophy and Historical Studies. For this reason, the study analyzed TV commercials for a wide range of Luminita Madalna and Romina Surugiu transl.

Madalina Moraru (Buga) – Pengutipan Google Scholar

Among the desirable aspects of activating stereotypes, we can mention the following Moraru,pp. Given this image translation, Romanian commercials may be easily classified as traditional commercials, imported models and a mixture of both resembling to a metaphorical centaur. European Legacy-toward New Paradigms. Profil saya Koleksiku Metrik Notifikasi. Advertisers do not just sell insolated products, ideas and services, but multilayered, integrated systems, embracing, interpreting and projecting interrelated images of products, of corporations that profit from sales.

From strategic planning to the media implementation. These symbols used in advertisements, which are subject to interpretation, understanding, signification, may take the form of words, pictures, music. Reshaping American Identity through Advertising. M Moraru Journal of Media Research 3 2 On November 10ththe fall of the Berlin Wall marked the beginning of the destruction of this apparently invincible communist puzzle.

Sphere of Social Imaginary. Besides, this social category is not adaptable to changes and approaches technology in a range of different ways. Coca-Cola-tradition; Pepsi – youth; Avon – femininity.

Mental representations have, first, a symbolic substanceand then a practice that generates them Moscovici,p. Tambahkan pengarang bersama Pengarang bersama. Click here to sign up. The tendency to superimpose an image of the self over the desirable image has had important consequences such as chaotic management of food, just for the sake of attaining the ideal of beauty.


The imaginary consists of the assembly of all past possible, images, produced or are to be produced and their means of production, transmission and reception. Thus advertising becomes an important factor of social development and the development of this type of thinking.

Mit Si Publicitate de Madalina Moraru – Free Download PDF

Establishing the relationship between European and Romanian advertising implies answering the following questions: Skip madapina main content. Ageing became a real issue in Romania, because there is a huge gap The more a trait is communicable, the greater will be its chances to be part of stereotyping content and the stereotypes based on it will be more persistent over time.

Consequently, pub,icitate study investigates this problem by using content analysis applied to a sample of approximately advertisements running on television on the Romanian market for global and local brands.

De la inspiratie la strategie M Moraru Tritonic The media, as images providers, is present at all levels of representation of the western or westernized man. The advertisement not only affirms, confirms and highlights the favorite ideologies, but often it suggests that the products are designed to build a better world. Transition from communism to democracy in Romanian mmit M Moraru.

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